Where are the world’s most Instagrammable places?
You’ve seen the power welded by social media influencers in swaying people’s travel decisions. Several years back, social media was more prevalent among youths, but with the rapid adoption of technology, more people of all ages are jumping aboard social platforms to consume entertaining content in bite-sized pieces.
With that in mind, Money.co.uk set out to discover which destinations are going viral on social media right now that may inadvertently lead to more visits. The financial analytics company tabulated the number of hashtags and search volume of various destinations across Instagram, TikTok and YouTube to figure out the world’s most picturesque destinations.
1. London, United Kingdom
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The top-ranking destination on all three social media platforms is London, scoring 9.83 out of 10 on Money.co.uk’s hashtag volume score. London also takes the crown for the most popular destination on Instagram with more than 150 million pictures of the city. Videos on TikTok amounts to 28 billion views and YouTube throws up more than 150,000 vlogs.
2. Dubai, United Arab Emirates
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Dubai comes in second place with a score of 9.77 out of 10. The city is TikTok’s favourite destination with over 65 billion views. On Instagram, Dubai boasts 117.7 million Instagram photos, whereas on YouTube, there are 14,000 videos showcasing the destination’s luxurious offerings.
3. Paris, France
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The iconic Eiffel Tower and Arc de Triomphe have once again proved effective in enticing travellers in search of taking beautiful photos to Paris, which scores 9.74 out of 10. Instagram posts clock in at 135 million, TikTok views at 24.8 billion and YouTube searches at 156,000.
4. New York City, United States
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Let’s hear it for New York, the city that never sleeps. Round the clock, social media users are flooding their feed with glamorous shots and clips of New York. Rated 9.66 out of 10 on the picture-perfect score, users on Instagram have shared more than 138.8 million photos. On TikTok, there are 47.2 billion views on videos of the city, and YouTube contains over 73,200 videos.
5. Bali, Indonesia
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With a score of 9.52 out of 10, Bali comes in fifth for the world’s most picture-perfect destination, highly favoured among YouTube users with 276,000 YouTube searches. Instagram posts for this Indonesian island come in at more than 69.2 million and videos on TikTok clock over 12.2 billion views in total.
| Destination | Instagram posts | TikTok views | YouTube searches | Score out of 10 | |
| 1. | London | 155.6m | 28.0bn | 156,000 | 9.83 |
| 2. | Dubai | 117.3m | 65.8bn | 144,000 | 9.77 |
| 3. | Paris | 135.0m | 24.8bn | 156,000 | 9.74 |
| 4. | New York City | 138.8m | 47.2bn | 73,200 | 9.66 |
| 5. | Bali | 69.2m | 12.2bn | 276,000 | 9.52 |
| 6. | Los Angeles | 78.7m | 14.4bn | 73,200 | 9.35 |
| 7. | Barcelona | 66.0m | 36.6bn | 67,200 | 9.32 |
| 8. | Istanbul | 123.3m | 28.4bn | 40,800 | 9.31 |
| 9. | Miami | 84.2m | 18.2bn | 57,600 | 9.23 |
| 10. | Tokyo | 59.1m | 7.4bn | 144,000 | 9.15 |
| 11. | Las Vegas | 41.7m | 9.9bn | 73,200 | 8.92 |
| 12. | Toronto | 52.6m | 13.9bn | 33,600 | 8.89 |
| 13. | Berlin | 50.4m | 11.9bn | 39,600 | 8.80 |
| 14. | Singapore | 42.9m | 6.5bn | 70,800 | 8.66 |
| 15. | Melbourne | 35.3m | 8.2bn | 63,600 | 8.58 |
| 16. | Sydney | 35.1m | 8.8bn | 21,600 | 8.29 |
| 17. | Amsterdam | 34.6m | 3.3bn | 72,000 | 8.21 |
| 18. | Madrid | 46.4m | 10.2bn | 12,000 | 8.20 |
| 19. | Seoul | 21.2m | 4.0bn | 82,800 | 8.15 |
| 20. | Hong Kong | 41.4m | 1.6bn | 84,000 | 8.09 |
